To Affinity and Beyond!

To Affinity and Beyond! 

Wednesday, December 18, 2024

1PM- 2PM  ET

Online

Learn how to leverage data to better understand and engage your donors. By integrating data-driven insights, you can prioritize high-potential prospects for maximum impact.  

What You Will Gain:

• A clear understanding of what an affinity score is and why it matters.
• Insights into the components and steps required to build an affinity score.
• Best practices for incorporating affinity scores into your prospect research and portfolio management.
• Tools and techniques to implement affinity calculations using your organization’s data.

Who Should Attend:

This program is ideal for fundraising professionals, prospect researchers, development officers, and anyone interested in using data to optimize donor relationships.

PRESENTER:

Jamie Lewis (she/her/hers) is a Senior Prospect Management and Research Analyst at the Harvard T.H. Chan School of Public Health. In her role, Jamie works as a strategic partner with gift officers and staff to oversee pipeline development, CRM database integrity, and lead quarterly portfolio reviews. Jamie is the data visualization and analytics team lead. Jamie is also a NEDRA board member. Prior to joining the Harvard Chan School in 2017, she worked in a small shop development office of a human services nonprofit and as a legislative aide at the Massachusetts House of Representatives. Jamie holds a BS from Seton Hall University and an MS from Eastern Nazarene College.

COST:

$25 Members

$50 Non-Members

LOCATION:

This program will be held as a Zoom meeting.  Attendees will receive a Zoom link a day before the event. The program will not be recorded.  

DEADLINES:

Deadline for registration will be December 17th at 1PM.