Prospect Development for Beginners

Prospect Development for Beginners 

Friday, December 12, 2025

11:00 AM- 12:00 PM ET

Online

PROGRAM DESCRIPTION: 

Calling on all those who have an interest in learning more about prospect development!  Come join us for this FREE webinar where we will provide a basic introduction to the field meant to spark interest, share some simple research techniques, and offer advice on how to begin a career in prospect development.  Attendees will come away with:

• A basic understanding of what tasks and skills are involved in prospect research, prospect management, and data analytics
• Tips and tricks for finding contact information and biographical data on prospects
• Advice for entering the field of prospect development and job searching

Anyone who conducts research as part of their current role and wants to learn more should attend this program.  If you manage or interact with interns, student workers, and volunteers, please encourage them to attend!

PRESENTERS:

Jen Clifford is an Interim Assistant Director of Research at Harvard University. She has worked in development since 2015 holding positions at the Boston Area Rape Crisis Center and the Peabody Essex Museum. Jen received her BA in art history from the University of Maryland and professional certificate in museum studies from Tufts University. She is currently a member of the NEDRA’s Advocacy and Professional Development Committee.

Emily Loffredo is a collaborative development professional with over 20 years of nonprofit experience in both frontline fundraising and advancement operations. She has worked for small, local nonprofits as well as large, national organizations including the National Audubon Society and the Smithsonian Institution. Throughout her career, she has held varied responsibilities, including research and prospect management, annual giving, foundation and corporate relations, gift processing, event planning, membership management, and volunteer coordination. Her varied experience gives her a strong understanding of how all aspects of a development office work together effectively and how she can best support colleagues and donors. Emily is currently Foundation, Corporation, and Research Manager at Concord Hospital Trust, the fundraising arm for Concord Hospital Health System in central New Hampshire. She provides prospect research, management, and strategy for the development team, having designed a prospect management program from the ground up, and manages grants activities, including research, cultivation, proposal writing, submission, and stewardship.

COST:

In the spirit of inclusion and bringing a more diverse community into the field of prospect research and development, we are offering this program at no cost.

LOCATION:

Attendees will receive a Zoom link a day before the event; this program will  not be recorded.  

DEADLINES:

Registration for this event closes on December 11, 2025 at 3 PM.

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