Last Thursday federal regulators, members of advertising trade groups and technology companies gathered in Washington to announce new initiatives to protect consumers’ privacy online. But, as it turns out, privacy is in the eye of the beholder.

http://www.nytimes.com/2012/02/27/technology/opt-out-provision-would-halt-some-but-not-all-web-tracking.html?_r=1&smid=tw-nytimesbusiness&seid=auto