What does an organization do when the donor is giving a gift of somewhere between $10 and $20 thousand? How does the organization recognize this ‘mid-range’ gift? And when a donor is contributing such an amount and requests to have their gift named after a loved one, is the nonprofit obligated to do so? In general, is there a rule of thumb for naming opportunities that are not very large donations?

http://ejewishphilanthropy.com/the-challenge-of-naming-opportunities-for-the-middle-range-donor/