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Conservatives and Liberals Respond Differently to Fundraising Pitches, Study Finds

Tue, June 05, 2012 9:47 AM | Tara McMullen-King
Most donors probably think their political beliefs don’t influence how they respond to pleas of support from children’s charities, housing groups, or theater companies. But a new study suggests they do - and fundraisers would be wise to take note.

http://philanthropy.com/blogs/prospecting/conservatives-and-liberals-respond-differently-to-fundraising-pitches-study-finds/33361

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