"...We should never collect this data to resell or make a profit, and that is what makes us unique in comparison to so many other for-profit industries.  We live in a time when there is more personal information available than ever before in our history, and it is readily accessible due to our ever-expanding desire for technological innovation.  As a society we want data, and we want it now!  We also want this data organized and relevant."

http://www.prospectresearch.com/prospect-research/does-your-nonprofit-protect-constituent-data.htm